#advertising
ASCI issues AI labelling guidelines for ads, rules to take effect in three months
ASCI’s new AI advertising guidelines require disclosure of synthetically generated content (SGC) when hiding its AI origin could materially affect how consumers understand or act on an advertisement. The rules take effect three months after publication.
Delhi HC directs Bombay Shaving Company to withdraw the disputed razor ad
Court rejects proposed changes and disclaimer, objects to the commercial's courtroom setting and warns Bombay Shaving Company against republishing it in its current form.
The heavily jeered $250m goldmine - are hydration break ads here to stay?
BBC Sport explores how hydration break ads work in other countries and how they could impact the future of football.
The heavily jeered $250m goldmine - are hydration break ads here to stay?
BBC Sport explores how hydration break ads work in other countries and how they could impact the future of football.
AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth Kumar
India's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions and inflation, the outlook remains positive. New platforms and AI are changing the advertising landscape. Brands focus on …
Delhi model drowns in abandoned Kerala quarry during ad shoot survey ; site witnessed multiple deaths earlier
How AI is redefining the advertising ecosystem - The HinduBusinessLine
How AI is redefining the advertising ecosystem
Discover how AI is transforming advertising, enhancing ROI, and reshaping consumer interactions in the evolving digital landscape.
Global firms use AI at Indian hubs to bring more ad work in - house
Global firms use AI at Indian hubs to bring more ad work in-house
For major advertisers across industries, from consumer goods to truck manufacturing, AI's ability to speed up and scale campaign creation is proving appealing as they look to rein in marketing costs
Global firms use AI at Indian hubs to bring more ad work in-house
Global companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies like Kimberly-Clark and Target India are bringing more creative work in-house. This shift is changing the advertising indus…
Global firms use AI at Indian hubs to bring more ad work in-house
BENGALURU, May 27 : Global companies are using AI at their Indian hubs to bring more creative work in-house, cutting turnaround time and their reliance on external agencies for advertising as the new technology reshapes the ad industry.Executives at Kimberly-…
India’s TV industry faces deeper pressure as viewers, advertisers move online
India's TV broadcast industry faced significant structural pressure in FY26 due to declining advertising demand and a shrinking pay-TV subscriber base. Viewers and advertisers are increasingly shifting to digital platforms, impacting even major sporting event…
Google Marketing Live 2026 Unveils Gemini as Core AI Engine for Future Advertising and Commerce
Google unveiled new agentic creative and end-to-end solutions powered by multimodal AI. Agentic commerce capabilities are transforming the n...
Debate on Advertising Metrics: Is Reach or Targeting More Important?, ETBrandEquity
In a spirited exchange, two prominent figures in the Indian media landscape, Vikram Sakhuja and Shashi Sinha, explored a pivotal question: Is casting a wide net or honing in on specific audiences more crucial in today’s advertising world? Vikram championed th…
NeuGenM Launches First-Ever LLM Advertising in India, South Asia & Southeast Asia Through Exclusive Thrad Network Partnership
NeuGenM Launches First-Ever LLM Advertising in India, South Asia & Southeast Asia Through Exclusive Thrad Network Partnership
How ultra-processed food companies are pitching ads to normalise your chips and cola buys
A new study reveals the tactics used to push chips, sugary drinks and packaged snacks — from school promotions to addictive formulations
Snap flags ad revenue hit from Middle East conflict, slower North America growth
Snap experienced a decline in advertising revenues during the first quarter, largely impacted by ongoing tensions in the Middle East and a slowdown in growth within North America. In addition, Snap has chosen to part ways with AI partner Perplexity. However, …
OTT platforms squeeze more from loyal viewers as easy growth fades
With content costs climbing, streaming platforms are pivoting to ad-backed plans and premium tiers—lifting average revenue per user without resorting to blunt, across-the-board price hikes.