In a spirited exchange, two prominent figures in the Indian media landscape, Vikram Sakhuja and Shashi Sinha, explored a pivotal question: Is casting a wide net or honing in on specific audiences more crucial in today’s advertising world? Vikram championed th… For the full story, visit the source.
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Debate on Advertising Metrics: Is Reach or Targeting More Important?, ETBrandEquity
In a spirited exchange, two prominent figures in the Indian media landscape, Vikram Sakhuja and Shashi Sinha, explored a pivotal question: Is casting a wide net or honing in on specific audiences more crucial in today’s advertising world? Vikram championed th…
By Vidya S· The Times of India· 5 months ago· 2 min read
This summary is sourced from The Times of India. Read the full article at:The Times of India