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ASCI issues AI labelling guidelines for ads, rules to take effect in three months

ASCI’s new AI advertising guidelines require disclosure of synthetically generated content (SGC) when hiding its AI origin could materially affect how consumers understand or act on an advertisement. The rules take effect three months after publication.

By ET Bureau· The Times of India· 2 days ago· 2 min read
ASCI issues AI labelling guidelines for ads, rules to take effect in three months