With content costs climbing, streaming platforms are pivoting to ad-backed plans and premium tiers—lifting average revenue per user without resorting to blunt, across-the-board price hikes. For the full story, visit the source.
Business
OTT platforms squeeze more from loyal viewers as easy growth fades
With content costs climbing, streaming platforms are pivoting to ad-backed plans and premium tiers—lifting average revenue per user without resorting to blunt, across-the-board price hikes.
By Lata Jha· Livemint· 24 days ago· 2 min read
This summary is sourced from Livemint. Read the full article at:Livemint