India's TV broadcast industry faced significant structural pressure in FY26 due to declining advertising demand and a shrinking pay-TV subscriber base. Viewers and advertisers are increasingly shifting to digital platforms, impacting even major sporting event… For the full story, visit the source.
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India’s TV industry faces deeper pressure as viewers, advertisers move online
India's TV broadcast industry faced significant structural pressure in FY26 due to declining advertising demand and a shrinking pay-TV subscriber base. Viewers and advertisers are increasingly shifting to digital platforms, impacting even major sporting event…
By Javed Farooqui· The Times of India· 5 days ago· 2 min read
This summary is sourced from The Times of India. Read the full article at:The Times of India