#gen-z
DS Group brings British chain Ben’s Cookies to India to cater to Gen Z and millennials
DS Group partners with Ben's Cookies to launch seven stores initially in Delhi and Mumbai. The brand focuses on premium cookies and aims to cater to Gen Z and millennials seeking indulgent experiences.
Kevin O’Leary slams people who want work-life balance: ‘I hope they work for my competitors’
The Shark Tank star says he wants employees who go above and beyond, but Gen Z workers say they'd take a $5,000 pay cut to keep that boundary.
Gen Z is normalising therapy at work: Report
Workplace mental wellness use in India has surged 44% since 2023. Young employees, aged 20-25, are leading this trend, showing a significant increase in counselling. High-pressure sectors like BFSI and healthcare report substantial demand. This indicates a ma…
Gen Z in the job trap: Nearly half of young Indian professionals nearly fall for online recruitment scams
A LinkedIn survey highlights growing vulnerability among Indian Gen Z professionals to online job scams, with nearly half reporting close encounters with fraud. Despite rising awareness and caution, many still fall prey to urgency-driven decisions. The findin…
The Cockroach Janta Party is a performance — driven by the elite and algorithms
The danger is not that Gen Z has become political. It is that politics itself is increasingly becoming a cultural performance — rapidly consumed, aesthetically amplified, and abandoned once the trend changes
Cockroach Janta Party: How an insect jibe united India’s disgruntled jobless youth
A mock political party, the Cockroach Janta Party, is gaining massive followers on social media. It represents young Indians' frustration with job scarcity and traditional politics. The movement highlights growing Gen Z resentment towards the government's emp…
How a ‘Cockroach’ Jibe United India’s Disgruntled Jobless Youth
A mock political party erupted across Indian social media this week, becoming a symbol of Gen Z disillusionment with the country’s political establishment and anger over a worsening jobs crisis in the world’s most-populous nation.
Indian Gen Zers turn online parody account into political movement: the Cockroach Janta Party
Memes mocking corruption, joblessness and political dysfunction have flooded social media, where millions of users are adopting the cockroach.
Millennials had hope and AAP. Gen Z has the Cockroach Janta Party
The Cockroach Janta Party may disappear within months. Internet movements often burn intensely and collapse without consequence. But dismissing it entirely would be foolish because something about this absurdity feels historically real
50% employees rely too much on AI, 39% say it is making them less intelligent: GoTo report
According to the report, these sentiments are especially prevalent among younger workers, with nearly half of Gen Z (46%) reporting that relying too much on AI is making them less intelligent.
‘Not spending is a waste of earnings’: The money war between Indian parents and Gen Z
A deep look into how two generations navigate different definitions of financial security and success.
‘Cockroach Janta Party’: Top Indian judge’s comment sparks satire, protest
Controversial remark by Supreme Court chief justice triggers a political movement, with thousands of Gen Z signing in.
‘Chatpata era’: How Gen Z ‘baddies’ reclaimed bindi, bangles, saree from millennial baggage
Moving past the 'behenji' stereotype, Gen Z is unapologetically fusing traditional Indian elements like bindis, sarees, and jhumkas with bold Western silhouettes to define their own 'Chatpata era'.
Gen-Z did not invent entrepreneurship but it might be the first generation that thinks it does not require permission
Indian campuses are witnessing a surge in student entrepreneurship, with Gen-Z founders prototyping and building ventures before graduation. Universities like Chitkara are transforming into venture studios, providing incubation, mentorship, and industry conne…
Diet Coke break: Why your favourite fizz could be disappearing from shelves
As shortages of the soft drink are reported in India and fans attend ‘Diet Coke parties’ to get their fix, Lydia Spencer-Elliott asks aluminium experts whether Gen Z’s beloved, so-called ‘fridge cigarette’ could go missing from UK stores
Old shopping funnel is gone: Gen Z is rewriting rules of retail
Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly half of India’s online fashion and beauty shoppers now belong to Gen Z, with companies like Amazon, Nykaa, Myntra and She…
Inside Expedia’s year-long partnership with mega creator IShowSpeed
Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.
India’s Soju boom: Alcobev brands tap Gen Z’s love for K-culture
Explore India's Soju boom as alcobev brands cater to Gen Z's K-culture cravings, transforming drinking experiences nationwide.
Gen Z job seekers most exposed to online scams, LinkedIn warns
Young professionals remain vulnerable to fraudulent listings despite growing awareness of recruitment scams.
The great money reset: how India’s Gen Z can turn paycheques into wealth in the age of AI
AI is reshaping how young Indians budget, save and invest. But while tools are powerful, discipline—not algorithms—will decide whether Gen Z builds lasting wealth or just spends smarter.
How anxieties in Gen Z women are being amplified and exploited
Freya India, a Substack writer who focuses on women and technology, says Gen Z women have grown up seeing themselves as "an object in a marketplace." She talks to "CBS Mornings" about how she thinks social media and tech companies have amplified the generatio…
Gen-Zers and their extraordinary new/old pastimes
Explore how Gen-Z's resurgence of board games and book clubs reflects their quest for connection and respite from digital overload.
Substance Abuse Treatment Market Opportunity Analysis and Forecast 2026-2035 | Increasing Gen Z Demand for Inclusive, Tech-Enabled Care Enhances Market Potential
The Substance Abuse Treatment Market is expanding due to rising addiction rates and recognition of the need for comprehensive care The Substance Abuse Treatment Market is expanding due to rising addiction rates and recognition of the need for comprehensive ca…
ETMarkets Smart Talk | ‘India at crypto inflection point; investor base could double every 2–3 years’: Vikaas M Sachdeva of BitDelta India
India's crypto ecosystem is at a pivotal turning point with accelerating adoption across retail and institutional segments. Driven by Gen Z and family offices, the investor base, currently at 12 crore, could potentially double every two to three years. Enhanc…