Explore India's Soju boom as alcobev brands cater to Gen Z's K-culture cravings, transforming drinking experiences nationwide. For the full story, visit the source.
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India’s Soju boom: Alcobev brands tap Gen Z’s love for K-culture
Explore India's Soju boom as alcobev brands cater to Gen Z's K-culture cravings, transforming drinking experiences nationwide.
By Sanjana B· BusinessLine· 1 day ago· 2 min read
