Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly half of India’s online fashion and beauty shoppers now belong to Gen Z, with companies like Amazon, Nykaa, Myntra and She… For the full story, visit the source.
Business
Old shopping funnel is gone: Gen Z is rewriting rules of retail
Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly half of India’s online fashion and beauty shoppers now belong to Gen Z, with companies like Amazon, Nykaa, Myntra and She…
By ET Online· The Times of India· 5 months ago· 2 min read
This summary is sourced from The Times of India. Read the full article at:The Times of India