The shift comes as whey protein, a key ingredient in conventional supplements, becomes more expensive. Industry executives said whey protein powder now costs more than ₹4,500 a kg, up from around ₹1,000 in 2023. For the full story, visit the source.
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Yeast protein gains ground as brands seek alternatives to costly whey
The shift comes as whey protein, a key ingredient in conventional supplements, becomes more expensive. Industry executives said whey protein powder now costs more than ₹4,500 a kg, up from around ₹1,000 in 2023.
By Vaeshnavi Kasthuril· Livemint· 1 day ago· 2 min read
This summary is sourced from Livemint. Read the full article at:Livemint