
The shift comes as whey protein, a key ingredient in conventional supplements, becomes more expensive. Industry executives said whey protein powder now costs more than ₹4,500 a kg, up from around ₹1,000 in 2023.

Ashwagandha may have more going for it than stress support alone.

Olympic medallist Neeraj Chopra's foundation has partnered with the Indian Olympic Association to launch an anti-doping education campaign for athletes, addressing the issue of quick success and contaminated supplements.
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Asia-Pacific leads the Vitamin C Ingredients Market owing to its robust manufacturing base and escalating consumption of supplements and fortified foods Asia-Pacific leads the Vitamin C Ingredients Market owing to its robust manufacturing base and escalating …
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