Recent Hindi hits like Dhurandhar and Saiyaara signal a shift from hype-driven campaigns to organic buzz, showing that in a cluttered market, audience advocacy — not paid promotions — sustains box office success. For the full story, visit the source.
Entertainment
Why viral dialogues and music are replacing traditional movie marketing
Recent Hindi hits like Dhurandhar and Saiyaara signal a shift from hype-driven campaigns to organic buzz, showing that in a cluttered market, audience advocacy — not paid promotions — sustains box office success.
By Lata Jha· Livemint· 5 months ago· 2 min read
This summary is sourced from Livemint. Read the full article at:Livemint