
'I did not understand that if a film is released, what is the impact of its collection on my career and my life. For me, it was a big thing that I am coming on the silver screen.' 'Now, one-and-a-half years later, I am still processing its impact.'


Recent Hindi hits like Dhurandhar and Saiyaara signal a shift from hype-driven campaigns to organic buzz, showing that in a cluttered market, audience advocacy — not paid promotions — sustains box office success.

As Riteish Deshmukh turns director again with Raja Shivaji, we look at past actors who stepped behind the camera and delivered some of Hindi cinema's most memorable films.