#movie-marketing
Why viral dialogues and music are replacing traditional movie marketing
Recent Hindi hits like Dhurandhar and Saiyaara signal a shift from hype-driven campaigns to organic buzz, showing that in a cluttered market, audience advocacy — not paid promotions — sustains box office success.
IMAX Takes A Shot At Disney's Infinity Vision "Marketing Play" For Avengers: Doomsday
IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ploy to make up for Avengers: Doomsday not playing on IMAX screens.