#zero-sugar-beverages
From fizzy soda to healthy shakes, brands are high on a zero-sugar rush
Brands are rapidly launching zero-sugar beverages to meet the rising demand for healthier options among calorie-conscious consumers.
Diet Coke shortage gives zero-sugar D2C beverages a summer opportunity
A supply chain bottleneck in aluminum cans has triggered a nationwide Diet Coke shortage, allowing Indian D2C startups to capture market share through PET-bottle availability. These local brands are leveraging the disruption to drive consumer trials of zero-s…