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Wednesday, 6 May 2026
Mukhyamantri
Business

Diet Coke shortage gives zero-sugar D2C beverages a summer opportunity

A supply chain bottleneck in aluminum cans has triggered a nationwide Diet Coke shortage, allowing Indian D2C startups to capture market share through PET-bottle availability. These local brands are leveraging the disruption to drive consumer trials of zero-s…

By Vaeshnavi Kasthuril· Livemint· 9 days ago· 2 min read
Diet Coke shortage gives zero-sugar D2C beverages a summer opportunity