#saregama
Saregama doubles down on premium music IP even as it eyes AI monetisation
Saregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is boosting investments in premium music intellectual property. Saregama believes artist-driven content will become more v…
Saregama MD Vikram Mehra discusses ‘Dhurandhar’, AI, and more on earnings call
Indian legacy Saregama—which managing director Vikram said was “the second largest” record company “in the country after T-Series” with “a 25% to 30% market share on a pan-India basis in […] The post is from Music Ally.
Indian labels press DSPs to pay no royalties for ‘AI-generated slop’
Behind-the-scenes (and sometimes out-in-the-open) debates about whether AI-generated tracks should earn streaming royalties continue, with the latest frontier being India. Medianama reported on music company Saregama’s latest earnings call, and its MD Vikram …
No value should be assigned to purely AI generated content: Saregama to streaming platforms
Saregama says AI-generated “slop” music is seeing little traction and insists streaming revenue should reward genuine IP, not purely AI-made content. The company plans AI licensing deals, backs paid streaming growth, and says strong catalog economics continue…