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Saregama doubles down on premium music IP even as it eyes AI monetisation

Saregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is boosting investments in premium music intellectual property. Saregama believes artist-driven content will become more v…

By Javed Farooqui· The Times of India· 4 months ago· 2 min read
Saregama doubles down on premium music IP even as it eyes AI monetisation