#premium-phones
Once bitten, never shy: India’s Apple iPhone obsession grows and grows
The iPhone 18 launch is revealing more than just India's appetite for premium smartphones. As buyers queue for the latest Pro models, Apple’s India business crosses $10 billion and India emerges as a key manufacturing and export hub, with the newest iPhone 18…
India's consumption story changes track as OTT, travel and premium phones outpace staples: Report
The report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how India's spending patterns are being reshaped by digital consumption, experiences and premiumisation.