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India's consumption story changes track as OTT, travel and premium phones outpace staples: Report

The report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how India's spending patterns are being reshaped by digital consumption, experiences and premiumisation.

By ANI· The Times of India· 4 days ago· 2 min read
India's consumption story changes track as OTT, travel and premium phones outpace staples: Report