#media-industry
Everyone wants your attention. Media is changing because of it
The media and entertainment industry has evolved into a content and attention economy, highlighting the need for integration. As consumers prioritize experiences over traditional media, the challenge is unifying diverse creators and platforms. This shift nece…
Trai repeals regulations imposing 12-minute advertising cap on TV
Ad rates are unlikely to change as increased inventory becomes available; media buyers say the move will help prime-time advertisers and broadcasters during festive season
James Murdoch Buys Vox, New York Magazine Portfolio For $300M—Charging Into His Father’s Industry
The Murdochs own one of the world's largest conservative-leading media companies, but one wayward son is now entering the industry on the other side of the aisle.