#indian-brands
How the fashionable Indian was spoilt for choice after 1991 reforms
Liberalisation brought a flood of international brands into India, but failed to help create a global brand from within the country
Can India’s new premium grocers succeed where others failed?
A new generation of retailers is betting that changing consumers, a growing supply of Indian brands and smarter sourcing can finally make premium grocery a viable business. But the old problems of scale and execution remain, along with a new one—quick commerc…
Mivi becomes the latest Indian brand to enter the smartphone market
Recently, Indian smartwatch brand Fire-Boltt entered the smartphone market with the launch of the Boltt Ace and Boltt Evo. Now, another Indian brand, audio products maker Mivi, has confirmed that it is also entering the smartphone market. In an official post…
Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?
Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These homegrown companies aim for the mass-premium segment, offering stylish footwear. While consumers are willing to spend, bu…