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Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?

Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These homegrown companies aim for the mass-premium segment, offering stylish footwear. While consumers are willing to spend, bu…

By Vidya S· The Times of India· 5 months ago· 2 min read
Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?