#brand-strategy
L’Oréal Professionnel Takes a Fashion Focus, Among Other Transformational Strategies
Claire Le Bleis, global brand president, outlined priorities for the professional hair brand.
Understanding fathers as consumers: Insights shaping modern marketing
This Father’s Day, experts highlight how brands are overlooking fathers despite their growing influence on family purchases and childcare.
Maruti's premium play turns 10: Did it truly build a brand or just a better showroom?
Ten years after its launch, Maruti Suzuki's Nexa is at an inflection point, preparing for Nexa 2.0 to re-engage aspirational buyers. Despite facing capacity constraints and a reliance on a few key models, the brand aims to sharpen its identity and premium exp…
INOVUM Communication Secures Strategic Agreement With Defind Enterprises Private Limited to Elevate Digital and Brand Presence
INOVUM Communication Secures Strategic Agreement With Defind Enterprises Private Limited to Elevate Digital and Brand Presence