Ten years after its launch, Maruti Suzuki's Nexa is at an inflection point, preparing for Nexa 2.0 to re-engage aspirational buyers. Despite facing capacity constraints and a reliance on a few key models, the brand aims to sharpen its identity and premium exp… For the full story, visit the source.
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Maruti's premium play turns 10: Did it truly build a brand or just a better showroom?
Ten years after its launch, Maruti Suzuki's Nexa is at an inflection point, preparing for Nexa 2.0 to re-engage aspirational buyers. Despite facing capacity constraints and a reliance on a few key models, the brand aims to sharpen its identity and premium exp…
By Shally Mohile· The Times of India· 1 day ago· 2 min read
This summary is sourced from The Times of India. Read the full article at:The Times of India