#ai-in-media
The great chase for audience attention
India’s ₹59,000-cr entertainment scramble: niche, authentic stories beat broad appeal as AI, microdramas, and IP chase audience attention.
APOS 2026 Takeaways: IP, Sport, AI Define Asia’s New Content Era
Asia’s entertainment industry is entering a new stage of maturity. Growth remains important, but executives at this week’s APOS conference in Bali were focused on building sustainable ecosystems, scalable IP and deeper audience engagement. Here are eight them…