The Madras High Court dismissed Tamannaah Bhatia’s plea against a soap maker over post-contract image use. Experts say such misuse—now including AI-generated likenesses—is rising, underscoring the need for tighter contracts and stronger evidence collection.&n… For the full story, visit the source.
PoliticsTamil Nadu
Why celebrity endorsements continue long after contracts officially expire
The Madras High Court dismissed Tamannaah Bhatia’s plea against a soap maker over post-contract image use. Experts say such misuse—now including AI-generated likenesses—is rising, underscoring the need for tighter contracts and stronger evidence collection.&n…
By Lata Jha· Livemint· 5 months ago· 2 min read
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