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India’s CTV adoption rises as South leads smart TV penetration

Smart TV use is growing fast in India. Southern regions lead in smart TV ownership. This is due to better internet and more people wanting big screens for streaming. India's internet use is becoming more advanced. Many Indians are online, mostly on phones. Vi…

By ET Bureau· The Times of India· 23 days ago· 2 min read
India’s CTV adoption rises as South leads smart TV penetration