Hyderabad's iconic Paradise biryani is set for a major comeback. Armed with Rs 100 crore, the brand aims to regain its top spot. New strategies include technology for consistent taste and smaller stores for wider reach. The goal is national expansion with 150… For the full story, visit the source.
Armed with Rs 100 crore, Paradise wants to reclaim its biryani crown
Hyderabad's iconic Paradise biryani is set for a major comeback. Armed with Rs 100 crore, the brand aims to regain its top spot. New strategies include technology for consistent taste and smaller stores for wider reach. The goal is national expansion with 150…
By Shilpa Ranipeta· The Times of India· 5 months ago· 2 min read
This summary is sourced from The Times of India. Read the full article at:The Times of India