#uk-trade-deal
UK trade deal to make at least 40 foreign liquor brands cheaper in UP
UK-India CETA to cut prices of 40+ UK-origin liquor brands in Uttar Pradesh within two weeks; UP excise revises MRPs for Scotch, gin and more.
Cheaper Scotch nudges buyers up the whisky shelf
Cheaper Scotch in India, driven by UK trade deal tariff cuts and local bottling, is narrowing price gaps and pushing buyers toward premium labels, pressuring Indian whisky brands.