#streaming-platforms
Friday OTT releases this week ( May 24 - 29 ): 6 new movies and shows to watch
Streaming giants in India are turning to microdramas in the battle for attention
India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized shows are no longer just filler but a key strategy for discovering new content and building future franchises. Major players…
Streaming platforms double down on South Indian hits
South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired by platforms in 2025. Stronger viewer engagement, evidenced by high completion rates, drives this trend, with regional …
No value should be assigned to purely AI generated content: Saregama to streaming platforms
Saregama says AI-generated “slop” music is seeing little traction and insists streaming revenue should reward genuine IP, not purely AI-made content. The company plans AI licensing deals, backs paid streaming growth, and says strong catalog economics continue…