#streaming-platform
ZEE5 elevates Apoorva Mehandiratta to Vice President of Marketing
In her new role, Mehandiratta will oversee marketing for Hindi and Marathi content and lead overall content brand development across the streaming platform.
Prime Video, Amazon MX Player merge to create India’s largest originals streaming platform
Amazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This move unifies SVOD, AVOD, and TVOD offerings under one platform, aiming to provide a comprehensive entertainment experienc…