Cheaper Scotch in India, driven by UK trade deal tariff cuts and local bottling, is narrowing price gaps and pushing buyers toward premium labels, pressuring Indian whisky brands.

The India-UK trade pact is set to come into force on 15 July, while India and the EU are aiming to conclude their landmark deal by the end of 2026. But what do these trade deals mean for Indian consumers? Here's a look at the products that could get cheaper.

In a strategic move, India may reconsider its tariff reductions on British products, especially Scotch whisky, pending the UK's solutions to India’s grievances over steel safeguard measures. Negotiations between the two nations are set to address these pressi…

Pernod is seeking to quash a September decision by arguing that it was not given access to key pricing data in the investigation
Indian tax authorities are in a legal fight with Pernod Ricard. Investigators claim the French company hid the true value of Scotch whisky imports. This led to a demand for 30 billion rupees in back taxes. Pernod Ricard denies wrongdoing. The company argues i…
The Scotch Whisky Association is urging swift implementation of the India-UK Free Trade Agreement, despite recent hurdles over UK steel import restrictions. The CETA promises significant tariff reductions for Scotch whisky exports to India, with the UK govern…