#premiumisation
Despite price hike, appliance makers expect double-digit growth in festive sales
Air-conditioner and consumer appliance prices have risen 5-8% ahead of the festive season, but manufacturers expect sales to grow in double digits, driven by premiumisation, replacement demand, easy financing and improving consumer sentiment.
Appliance makers expect double-digit growth in festivals despite price hike
Despite a 5-8 per cent increase in prices of air-conditioners and other consumer appliances ahead of the festive season, manufacturers are hopeful of recording double-digit growth in sales, led by premiumisation, replacement demand, easy financing and improve…
User rights: Airtel’s priority plan raises questions on premiumisation of service quality
The real concern lies in the service quality and tier discrimination, wherein users with cheaper plans suffer slower and more congested internet
United Breweries aims 6-7% volume growth in FY27 amid cost pressures, to continue premiumisation
The company, which ended FY26 with 3% volume growth, is optimistic that recent structural initiatives will boost category growth in the upcoming fiscal year
Marico eyes ₹20k cr revenue by FY30, bets on new growth levers
Marico is targeting ₹15,000 crore revenue by FY27 and ₹20,000 crore by FY30, driven by premiumisation, packaged foods, and global expansion. Strong volume growth, wellness trends, and digital-led plays in markets like Vietnam are key to its next phase of gr…