#multinational-companies
Global firms bring more work in-house at India hubs on AI boost
The shift reflects a structural change in how multinationals use their India operations, moving beyond cost-focused support roles to centres that own core functions such as engineering, product development and analytics.
Marico forays into hair cleansing segment with its Parachute Advansed brand
Marico has launched Parachute Advansed Protein Shampoo, marking its entry into the Rs 10,000-crore hair cleansing market. This strategic move aims to capture a share of the growing shampoo segment, which is dominated by multinational players. The company expe…