#microdramas
Microdramas, K-dramas, anime grow as local OTT originals see rationalization
Microdramas, K-dramas, and anime are rapidly growing content formats in India, attracting younger audiences seeking diverse storytelling. Their popularity reflects changing consumption habits, favoring short sessions and mobile viewing.
Streaming giants in India are turning to microdramas in the battle for attention
India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized shows are no longer just filler but a key strategy for discovering new content and building future franchises. Major players…
RisingJoy licenses microdramas to more than 50 platforms in over 30 countries
Singapore-based microdrama studio RisingJoy has expanded its content licensing partnerships to more than 50 apps and platforms across over 30 countries. Citing rising demand for microdramas globally, t...