
Claire Le Bleis, global brand president, outlined priorities for the professional hair brand.
L'Oréal announced on Thursday that it would acquire a majority stake in Innovist. While the companies did not disclose financial details, people familiar with the transaction told ET that the deal values the Gurugram-based startup at around Rs 4,000 crore.
L’Oréal has bought Innovist to claw back momentum in India’s hyper-competitive beauty market. This and more in today’s ETtech Top 5.

Under the agreement, Innovist’s founders Rohit Chawla, Sifat Khurana and Vimal Bhola will retain minority stakes and continue to run the business alongside L’Oréal India

The company said the move marked a major step in its expansion in the country’s fast-growing beauty market and complemented its portfolio.
L'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly expanding personal care market. Innovist, known for its science-led brands like Bare Anatomy, will continue to be run by it…
L'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly expanding personal care market. Innovist, known for its science-led brands like Bare Anatomy, will continue to be run by it…
Clichy, France – June 18, 2026 – L’Oréal, the world leader in beauty, today announced that it has signed an agreement to acquire a majority stake in Innovist, a leading house of personal care brands in India. This strategic move marks a major step in L’Oréal’…

With a huge population, digital transformation, and a rich heritage in beauty and wellness, India is attracting investments from global beauty players looking to capitalize on its rapid market growth.