The India-UK Free Trade Agreement is set to begin on July 15. Alcoholic beverage makers welcome the pact, expecting increased trade and a boost for premium Indian spirits. Imported liquor brands may see reduced concessions in some states. This agreement aims …
Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second-largest spirit category, it has historically lacked marketing and aspirational appeal, often associated with home remed…

CCI orders an antitrust investigation into Pernod Ricard for alleged collusion with retailers to manipulate market share in New Delhi.

Indian liquor industry calls for urgent price revisions as West Asia crisis raises costs, threatening production and profit margins.