
Sumati Morarjee looked upon shipping as more than just a business activity, seeing in it the potential for cultural exchange and for carrying Indian thought and spirituality to the world.

I built this website after some recent viral Astra/Opus generated content reminded me of an old side project idea I'd given up on.The content should be particularly nostalgic and hopefully comforting for people who grew up in India during the 1990s. But even …

Many Indians see yoga as a way of life rather than a consumer activity, posing a challenge for companies seeking to build brands around the wellness phenomenon.
Naming a house in India is a centuries-old tradition, imbuing homes with meaning and cultural weight. Traditional Sanskrit, nature-inspired, and regional names like Anandgriha, Nandanvan, and Illam offer enduring value. These names reflect deeply held family …
Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second-largest spirit category, it has historically lacked marketing and aspirational appeal, often associated with home remed…

Inspired by Nagpur’s Zero Mile identity, the event celebrates India’s cultural diversity while underscoring the importance of thoughtfully planned communities.
An American mother's viral social media post highlights the stark contrast between Indian and US grocery stores. She observed Indian markets are typically smaller with fewer choices, fostering a simpler shopping experience. Conversely, American stores boast …

Indian mothers have long instilled money management lessons in their children, focusing on disciplined spending, saving, and prioritizing education.

Doin’ It is centered in a culture clash of American sex-positivity and Indian conservatism
In India, car buyers often blend tradition with modern aspirations by choosing 'lucky' registration numbers based on numerology and astrology. This practice, where vehicle numbers are aligned with birth numbers and ruling planets, aims to bring harmony and su…
Tanya Bami, series head at Netflix India, shares, “What people don’t always realise is that writing comedy is perhaps the hardest thing to do. One might assume a thriller is the toughest to crack, but comedy has to be culturally rooted, deeply relevant, and s…

The luxury group faced a backlash for showcasing similar designs without crediting their origins

Prada had faced backlash last year after it showcased similar designs at a fashion show without acknowledging their Indian roots.