
The AI agents handle inbound digital inquiries for gold loans, capturing details such as loan requirements, available gold collateral, and customer location, then directing qualified prospects to the nearest branch
While gold has traditionally been a dormant store of value for Indian households, the current price upcycle is increasingly turning the asset into a source of liquidity through gold-backed loans.
Chola Q1 FY27 PAT jumps 46% to Rs 1,654 crore; disbursements up 22% to Rs 29,612 crore; total AUM at Rs 2,54,392 crore; gold loans AUM tops Rs 2,000 crore.
Non-banking finance companies saw fourteen percent loan growth in May. Retail loans increased twenty percent, and agriculture loans rose eighteen percent. Loans against gold jewellery grew seventy percent, while consumer durable loans expanded forty-two perce…
Outstanding loans against gold jewellery stood at Rs 3.29 lakh crore at the end of May 2026, up 69.9 per cent from Rs 1.94 lakh crore a year earlier.

Outstanding loans against gold jewellery stood at Rs 3.29 lakh crore at the end of May 2026, up 69.9 per cent from Rs 1.94 lakh crore a year earlier.

Repeat borrowers dominate as ticket sizes double, growth spreads beyond southern markets, and asset quality improves amid rising gold prices and expanding credit access

The surge prices is aiding the trend with the yellow metal getting credits faster, says Kotak Mahindra Bank’s Shripad Jadhav

Report says total retail loans outstanding reached ₹170.2 lakh crore as of March 2026, registering a 16.6% year-on-year growth and a 4.6% quarter-on-quarter increase
CSB Bank, a lender backed by Prem Watsa, is adopting a cautious stance on gold loans following global uncertainties. The bank intends to shift its focus towards wholesale and small business lending. Having completed its digital transformation, CSB Bank is now…