
The story of India’s gold loan market growth is a tale of a way to tap into the existing deep pool of gold holdings in Indian homes, in order to extend credit to more families

The AI agents handle inbound digital inquiries for gold loans, capturing details such as loan requirements, available gold collateral, and customer location, then directing qualified prospects to the nearest branch
Chola Q1 FY27 PAT jumps 46% to Rs 1,654 crore; disbursements up 22% to Rs 29,612 crore; total AUM at Rs 2,54,392 crore; gold loans AUM tops Rs 2,000 crore.
