#branding
India witnessed strong volume growth in June quarter, offers long-term growth opportunity: Coca-Cola says
Coca-Cola sees India as a long-term growth opportunity, outpacing developed markets, with plans for investment and brand enhancement.
India looks to build global brands around yoga
Many Indians see yoga as a way of life rather than a consumer activity, posing a challenge for companies seeking to build brands around the wellness phenomenon.
Understanding fathers as consumers: Insights shaping modern marketing
This Father’s Day, experts highlight how brands are overlooking fathers despite their growing influence on family purchases and childcare.
Case Study 2026 : Marketing Strategy | Distribution & Branding | Downloadable PDF
A tobacco factory turned restaurant, Nikotin’s logo takes the shape of a cigarette
A lesson in making something instantly cool and recognisable, Davy Denduyver’s design system uses typography as a clever nod to the restaurants past.
Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice
Coca-Cola is the marketing masterclass we should have been studying all along.