
At Asia's leading media conference, held this week in Bali, Amazon regional entertainment leaders touted its radical localization strategies, 600-plus distribution partners, and the new ad-supported tier in India built on Amazon MX Player.

Amazon MX Player has set a June 3 premiere date for “Made in India: A Titan Story,” a six-part drama charting the founding and rise of Indian watchmaker Titan. The series will be available free exclusively on the platform. A trailer has been unveiled. Adapted…

Amazon MX Player is being integrated into larger sibling Prime Video in India, which Amazon claims will form India’s largest streaming service. The unification of the two Amazon streaming services will lead to an offer of a wider selection of ad-funded free c…
Amazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This move unifies SVOD, AVOD, and TVOD offerings under one platform, aiming to provide a comprehensive entertainment experienc…