ITC's Aashirvaad brand expects consumer spending to double to twenty thousand crore rupees. This growth will occur over the next five years as the brand expands. The company is strengthening its core atta business and entering new food categories. These adjac…
ITC expects consumer spending on Aashirvaad to double to ₹20,000 crore in five years as it expands beyond atta into ready-to-cook foods, frozen snacks and other categories