Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand across sports, commerce, and AI-driven fan experiences. The company sees significant growth in regional languages and non-cr… For the full story, visit the source.
Technology
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan Chatterjee
Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand across sports, commerce, and AI-driven fan experiences. The company sees significant growth in regional languages and non-cr…
By ET Bureau· The Times of India· 4 months ago· 2 min read
This summary is sourced from The Times of India. Read the full article at:The Times of India