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No broadcaster for World Cup? What FIFA’s India standoff could really cost

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the 2022 tournament, local broadcasters are cautious about FIFA's steep pricing demands.

By Pihu Yadav· The Times of India· 1 day ago· 2 min read
No broadcaster for World Cup? What FIFA’s India standoff could really cost