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Myntra’s EORS drives 1.3X growth in first-time shoppers, led by non-metros, D2C brands

Emerging, Made-in-India D2C brands under the Myntra Rising Stars initiative grew their demand by an average of 40 per cent

By BL Bengaluru Bureau· BusinessLine· 4 months ago· 2 min read
Myntra’s EORS drives 1.3X growth in first-time shoppers, led by non-metros, D2C brands