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Wednesday, 6 May 2026
Mukhyamantri
Business

Mint Explainer: Why Reliance Retail is backing loss-making celebrity brands

Despite near-term financial pressures, celebrity-led brands may offer some strategic advantage for a player like Reliance Retail. Execution, however, will continue to be a challenge

By Sowmya Ramasubramanian· Livemint· 5 days ago· 2 min read
Mint Explainer: Why Reliance Retail is backing loss-making celebrity brands