Ube, a purple yam from the Philippines, is gaining popularity in Indian cafes among younger consumers. Its vibrant color and unique flavor are attracting attention across various demographics. Chains like Starbucks have introduced ube products, expanding the … For the full story, visit the source.
Lifestyle
Meet ube, the purple yam hoping to become India’s next matcha
Ube, a purple yam from the Philippines, is gaining popularity in Indian cafes among younger consumers. Its vibrant color and unique flavor are attracting attention across various demographics. Chains like Starbucks have introduced ube products, expanding the …
By Glynda Alves· The Times of India· 1 day ago· 2 min read

This summary is sourced from The Times of India. Read the full article at:The Times of India