“Cricket is at a crossroads,” says Uday Shankar. As vice-chair of JioStar – the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back of cricket rights – he… For the full story, visit the source.
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India’s JioStar Chief Uday Shankar Says Cricket Boards Are Pricing Themselves Out of Their Biggest Market (EXCLUSIVE)
“Cricket is at a crossroads,” says Uday Shankar. As vice-chair of JioStar – the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back of cricket rights – he…
By Naman Ramachandran· Variety· 4 months ago· 2 min read
This summary is sourced from Variety. Read the full article at:Variety