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Wednesday, 6 May 2026
Mukhyamantri

Harley-Davidson bets on affordable models, dealer network in latest turnaround effort

Harley-Davidson is launching a new plan called 'Back to the Bricks'. This strategy focuses on making more affordable motorcycles and strengthening its dealer network. The company aims for significant profit growth and cost reductions by 2027. New models like …

By Reuters· The Times of India· 1 day ago· 2 min read
Harley-Davidson bets on affordable models, dealer network in latest turnaround effort